Marketing, musings, and the future

Category Archives: Marketing Mojo

Everybody loves a story

Everyone thinks that the way to get a video to go viral is to be hilarious or outrageous.  But I love this advertisement for UPS, which is just plain touching. … Continue reading

February 18, 2015 · Leave a comment

3 Foundational Steps For Marketing Small Businesses

You’ve got your license, and you’re ready to hang your shingle. But you’ve got to market to customers and drum up business. Where to start: Brochures? Website? Social media? Nope. While … Continue reading

April 8, 2013 · Leave a comment

Video Games

We humans are a visual bunch.  Remember when they told us in speech class that 50% of effective speaking is your body language?  It should probably come as no surprise … Continue reading

April 11, 2012 · Leave a comment

Losing Control

In the world of Mad Men, the message can be controlled. But in modern day marketing and advertising, we have lost that control. The rise of social media means that … Continue reading

April 11, 2012 · Leave a comment