Tuned

Marketing, musings, and the future

What the Fitbit Is Helping Pharma Learn About Patients

Fitness trackers were popular holiday gifts this year and sales are on the rise. While counting steps and getting fit may be the primary reason consumers are purchasing Fitbits and other wearables, other sensors these devices include, such as heart rate and sleep monitors, could actually help big pharma collect a wealth of valuable data to revolutionize personalized medicine.

Interested in knowing more? Check out the rest of the article as published here.

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This entry was posted on July 26, 2016 by in Digital Health, leadership.

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