Marketing, musings, and the future

3 Foundational Steps For Marketing Small Businesses

You’ve got your license, and you’re ready to hang your shingle. But you’ve got to market to customers and drum up business.

Where to start: Brochures? Website? Social media? Nope. While those are all great vehicles, marketing starts with a message.

Step One: Profile the Customer

For many of us, our instinct is to think about what our offering is and how we are going to talk about that, but the best marketing starts with the customer. To begin, write a bio that describes your ideal client. For example, let’s say your specialty is litigation support. Your primary customer is an attorney. What 3 questions will a lawyer ask when making a decision about whom to hire for a job?

Read more and find out what steps 2 and 3 are at Pursuit Magazine (www.pursuitmag.com).


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This entry was posted on April 8, 2013 by in Marketing Mojo and tagged .


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