Marketing, musings, and the future

I belong here: 3 ways to attract more women to STEM

“It’s a girl, it’s a girl,” the audience murmured. As my daughter took the stage to receive an award at coding camp last summer, the other parents looked at each … Continue reading

July 26, 2016 · Leave a comment

What the Fitbit Is Helping Pharma Learn About Patients

Fitness trackers were popular holiday gifts this year and sales are on the rise. While counting steps and getting fit may be the primary reason consumers are purchasing Fitbits and other … Continue reading

July 26, 2016 · Leave a comment

Digital Trends to Watch in 2015

Last week, I attended a wonderful event sponsored by BioCom at Torrey Pines Lodge.  I am already envisioning a great future for digital health, but the panel was terrific.  Here … Continue reading

March 19, 2015 · Leave a comment

SEO, Google, and You

An introduction to SEO—search engine optimization—and how it can help more customers find you. A customer goes online and does a search for private investigations firms in his local area. … Continue reading

March 19, 2015 · Leave a comment

Everybody loves a story

Everyone thinks that the way to get a video to go viral is to be hilarious or outrageous.  But I love this advertisement for UPS, which is just plain touching. … Continue reading

February 18, 2015 · Leave a comment

What Does the Spleen Do?

Harvard Medical School’s spoof on Yvlis’ What Does the Fox Do. Who doesn’t love a science-themed song?

January 1, 2014 · Leave a comment

Top Tech Trends for 2014

After reviewing the various tech trend predictions of 2014, I’ve decided that ITBusiness Edge has published my favorite–from the experts at Gartner.  It’s cloud, cloud, cloud. In the next year, … Continue reading

January 1, 2014 · Leave a comment

How Big Data Will Lower Costs and Advance Personalized Medicine

Datafication could change healthcare. Big data and personalized medicine have been industry buzz terms for quite some time, but while it’s widely known there are correlations between the two, many are still struggling … Continue reading

December 1, 2013 · Leave a comment

Day to Day at Pathology Visions

Check out my review of the Pathology Visions Conference….and the latest piece on the Definiens’ blog….. Every year we await the Pathology Visions conference, curious to see what the latest … Continue reading

October 13, 2013 · Leave a comment

Open Innovation

One of my favorite all time talks on open innovation.

October 12, 2013 · Leave a comment